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SHALMALI SHIRUR
Herschel × Jade Purple Brown
GO-TO-MARKET· COLOR & TRIM STRATEGY · VISUAL ASSETS · CROSS-FUNCTIONAL · PRODUCT DEVELOPMENT
A full artist collaboration with Herschel Supply Co., bringing NYC-based illustrator Jade Purple Brown's vibrant visual world to life across luggage, backpacks, and travel accessories. I contributed to color and trim selection, cross-functional design meetings, and launch asset creation, working across product development and go-to-market execution from concept through campaign.
Market and trend research informing product decisions
Cross-functional collaboration with design and creative leads
Brand translation - artist vision → consumer product
Visual asset creation in Adobe InDesign, Go-to-market support and launch coordination
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