IRA COMMUNICATIONS

Developing a cohesive social media template system for a Montreal-based PR agency undergoing a full visual identity evolution.

A Montreal-based PR and communications agency founded by Annabelle Irakiza. With an existing Instagram presence and a clear aesthetic sensibility, Annabelle commissioned a phased creative direction mandate to evolve the agency's visual identity into something more cohesive, elevated, and immediately recognisable.

Phase 1 - focused on developing social media-ready Canva templates, a practical starting point for building a consistent and distinctive brand presence on Instagram.

"I gravitate toward designs that incorporate texture, fun, dopamine, magazine-inspired layouts, and I'd love for us to arrive at something that feels like a recognisable signature look for the agency."

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