Lav and Kush

As part of the Lav & Kush team, Shalmali led marketing execution across email, social, and campaign strategy, building a cohesive visual identity and driving repeat purchase behaviour through content-first storytelling.

BUNDLE PROMO EMAIL

EDITORIAL LOOK EMAIL

LAST-CHANCE URGENCY EMAIL

Email marketing

Designed and deployed full email campaigns, from concept through copywriting, layout, and send, maintaining brand voice and visual consistency.

Social content

Created scroll-stopping short-form video and static content for Instagram and TikTok, styling, scripting, and editing product-led posts.

Campaign strategy

Planned seasonal and promotional campaigns end-to-end, coordinating timing, creative, and messaging across email and social channels.