YM INC 

As a key member of YM Inc., one of Canada's largest fashion retailers operating brands including Urban Planet, Forever21, and Sirens across 500+ locations, Shalmali, played a pivotal role in overseeing the execution of digital marketing initiatives across a diverse portfolio of brands. She led the design and deployment of email campaigns, coordinated influencer partnerships, and produced digital content across social and paid channels.

 

Shalmali's strategic approach and creative execution were instrumental in driving cohesive brand storytelling and campaign performance across multiple retail banners.